AI · 🇰🇪 Kenya
NIMA AI
Founded by Valerie Gonzales & Grace Mutheu, Clinton Kibet
Female-led AI try-on marketplace unlocking Africa's $75B social commerce market for buyers and sellers.
Stage
MVP
Sector
AI
HQ
Kenya
Founder origin
Kenyan
About the venture
NIMA is a two-sided marketplace where shoppers try on products with AI-powered virtual styling, while sellers get a SaaS dashboard with analytics, visibility tools and customer insights. The platform consolidates a buying experience that today is scattered across Instagram, WhatsApp and standalone seller sites into one visual, data-driven storefront. A B2C marketplace plus a B2B API that lets merchants embed virtual try-on directly into their own checkout to lift conversion.
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